Our Company Values

For those who are looking for financial advice, we realize the available options are many and deciding who to work with is a challenging problem. Listed below are our Company Values which we hope will give you a better understanding of how we operate.

  1. People Matter – We believe that each person is innately valuable and worthy of respect and honor. We believe that relationships matter and that business is relational, top to bottom. People First, Money Second is a priority statement that places people and relationships ahead of financial matters.
  2. Integrity Matters – We believe that integrity and truth matter. We believe we need to conduct our business in such a way that we are above reproach. We believe suitability and ethical practices come from placing a high value on other people and their needs before our own.
  3. Communication Matters – We believe that communication with our client partners builds and maintains the trust that is necessary for business relationships to reach their full potential. We believe that our client partners deserve the type of communication that is frequent, timely, truthful, & relevant.
  4. Service Matters – We believe that good service is practical and that great service is necessary in the pursuit of business excellence. We will pursue perfection and in so doing “catch a little excellence along the way.” (Vince Lombardi)

Erin Sinclair

President, Sinclair Financial Solutions

Erin Sinclair is a financial advisor having been in the industry since 2008. Erin approaches financial planning differently than most, with the emphasis being on Financial Fitness, no matter your age or stage in life. This is through the Financial Fitness Game plan which encompasses multiple areas within one’s life, such as life insurance, health insurance, retirement planning, and auto insurance. This way it can all be viewed as part of a Financial Plan as a whole, instead of being separate. This also incorporates strategic partnerships with lawyers and accountants to round out a person’s plan, so it is almost a one-stop-shop.

Most people have a varying background when it comes to Financial Literacy and Erin wants to help as many people as possible. Check out the specialties page to see the focus areas of Sinclair Financial Solutions.

Erin moved back to St. Louis in 2017 to take over a 50-year-old business. In her free time, Erin loves ANYTHING having to do with rugby, having played on and off for 17 years. She was even a rugby referee for three years but hung up her boots to focus on Sinclair Financial Solutions.

In the past, Erin has held positions on the Young Professionals Advisory Board, a committee of the USA Rugby Trust, as well as the Chicago Rugby Business Network.

She is currently on the board for the non-profit, FIND YOUR ANCHOR, which focuses on suicide awareness.

Plan For Your Future

There is no one “best place” to put your retirement money because each individual and couple has unique requirements, different tolerances for risk, and need their money at different times. Likewise, there is no one place to keep your money that fits everyone for exactly the same reasons. Your unique circumstances must be taken into consideration if you seek to find the “most favorable place” for your retirement money. This is where we can be of service.